// Research
Research & Presentations
Workshop presentations, research notes and tests. Practical content on SEO, AI search visibility and local digital positioning.
Boutique hotels and Wikidata: the entity moat (rho 0.552)
First sector deep-dive. Why Wikidata is the strongest single signal for AI to recommend boutique hotels, why most hotels still do not have an entry, and the 5-step Wikidata + Hotel schema combo to capture the lane before AI Mode tightens.
Zyppy AI Citation Ranking Factors: 32 factors from 54 experiments, scored
Cyrus Shepard / Zyppy Signal synthesised 54 experiments into 32 scored factors. The top 5 cover roughly 80% of the return. Search Rank (9.4), Topic Cluster (8.9), Answer Near the Top (8.8), Self-Contained Passages, Explicit Phrasing. Why answer-near-top changes copywriting.
OppAlerts 2026: 145 industries, 13 signals - what makes AI recommend a business
The largest study yet on LLM recommendation. 145 industries, 1,595 personas, 105k+ prompts to ChatGPT 5.4. The strongest correlation is still classic search-engine appearance (rho +0.241). The "AI killed SEO" frame is wrong. The average misleads: sector matters.
AI & Local SEO Workshop - Madeira
Key takeaways, 3 immediate actions, and interactive tools from the session at the Madeira Business Workshop. Organised in collaboration with Power3.