// WHAT WE DID · TOURISM
From an English-only site to five languages
A boat tour operator in one of the most crowded tourism markets now has its site in the languages of the people looking for it.
// THE CHALLENGE
The site was English-only. People searching in German, Spanish or French did not find the operator in their language.
// WHAT WE DID
- Technical base - structured data, titles and descriptions per page, and a site that is fast on mobile.
- Five languages, 62 pages - English, Portuguese, Spanish, German and French, each written for what that market searches for, with language signals so Google shows the right version.
- Google Business Profile - reviewed and complete, to show up on the map for people already in the area.
- Local guide - pages that answer what visitors ask before they book.
// WHY IT MATTERED
Platforms keep 20-30% of each booking. Every booking that starts on the operator's own site stays whole with the operator, and platforms keep bringing people who do not know it yet.
// THE LESSON
The main competitors already had sites in several languages. We closed that gap: the site now exists in the language of the people searching.
// Next step
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