Free tools that work 24/7 as your sales team
We design, build, and SEO-optimize bespoke lead-generation tools for your market — calculators, checkers, generators, AI micro-apps. They rank, they earn links, they convert strangers into warm leads while you sleep.
// Why tools beat ads + content
Paid gets expensive. Content alone rarely earns links. Generic forms convert under 2%.
01 / Ad fatigue
Paid budgets compound costs, not assets
Every euro spent on ads disappears the moment the campaign stops. Tools are owned assets that keep ranking and converting for years.
02 / Link gravity
Tools earn backlinks articles can’t
Journalists and bloggers cite calculators, checkers, and directories as sources. A blog post gets skimmed. A useful tool gets linked.
03 / Conversion lift
10–20× the conversion of a contact form
Users who invest two minutes getting a personalised result are not cold. They are pre-qualified, mid-funnel, and ready to talk.
// Proof of capability
We built these ourselves. They are ranking and earning links today.
These are live tools we designed, built, launched, and SEO-optimized end to end. We use them as our own lead and PR engines — and as evidence that we can do the same inside your market.
Accounting · Finance · PT
PT salary & tax calculator
Salary & tax calculator serving a high-intent query set with zero ad spend.
1,000+ daily visits
#1.1 avg position · 41% CTR · zero ad spend
Legal · Probate · US
US probate & estate-planning calculator
Jurisdiction-aware probate calculator ranking in a competitive US legal vertical.
Local Pack top 3
priority metros · backlinks from major estate-planning publishers
Tourism · Outdoor · EN/DE
Multilingual outdoor-tourism guide (EN/DE)
Curated multilingual trail guide doubling as a direct-booking referral engine.
5,270 organic clicks
281K impressions · 3 months · zero ad spend
// Try one live, right now
Intent Gap Finder
One of our own interactive lead tools. Paste a URL and it maps the search-intent questions your content fails to answer - the same archetype we build for clients.
// What we build
Six archetypes that consistently rank, link, and convert
01 / 06
Calculators
ROI, tax, mortgage, dosage, pricing, quote builders. Anything where a buyer wants to quantify before deciding.
02 / 06
Checkers & Graders
Visibility scans, readiness scores, compliance audits, site-health checks. Instant value, instant lead.
03 / 06
Generators
Schema markup, meta tags, prompts, briefs, contract skeletons. High referral utility, high link gravity.
04 / 06
Directories
Curated local or niche lists with schema markup. They rank and earn links from the listings themselves.
05 / 06
AI Micro-Apps
Thin, focused GPT-powered utilities that solve one job well. Increasingly the default entry point for search.
06 / 06
Interactive Guides
Multi-step decision trees that end in a personalised recommendation and a warm lead.
// What you get
An owned, ranking, lead-generating asset — not a deliverable deck
- Intent research — we map the high-value queries your market types into Google and AI assistants before we pick a tool archetype.
- UX & UI — conversion-optimised, mobile-first, on-brand. Built in the same stack as our own tools (Astro + React islands or plain vanilla, whichever ships faster).
- SEO & schema — proper HowTo, FAQ, Product, or Tool schema; internal linking; canonical hygiene; image/perf budgets.
- Lead capture — opt-in results email, CRM push, notification hooks. The tool itself is the magnet.
- Launch & PR — directory submissions, press outreach, relevant backlink seeding. Tools earn links when people cite them.
- Ongoing iteration — monthly improvements based on query data, rank data, and conversion data. The tool keeps compounding.
How we work
Intent Workshop
We uncover the exact jobs-to-be-done your buyers are searching for today. The tool brief falls out of this conversation, not a template.
Design & Prototype
Low-fi wireframe → hi-fi prototype → stakeholder sign-off. Conversion flow + data model locked before a line of code.
Build & SEO
We ship production code with SEO, schema, analytics, and lead capture baked in from day one — not retrofitted.
Launch & Compound
Coordinated launch: press, partners, directories, first-page PR. Then monthly iteration to compound rank, links, and leads.
Intent Workshop
We uncover the exact jobs-to-be-done your buyers are searching for today. The tool brief falls out of this conversation, not a template.
Design & Prototype
Low-fi wireframe → hi-fi prototype → stakeholder sign-off. Conversion flow + data model locked before a line of code.
Build & SEO
We ship production code with SEO, schema, analytics, and lead capture baked in from day one — not retrofitted.
Launch & Compound
Coordinated launch: press, partners, directories, first-page PR. Then monthly iteration to compound rank, links, and leads.
// Skip the form
Want to scope a tool live?
Book a 20-minute working session — bring your ICP and we will sketch 2–3 archetype directions on the call.
// Next step
Let’s find the tool your market is already searching for
Start with a short brief. We come back with a query map, a shortlist of archetypes that fit your ICP, and a rough build plan — no cost.